{"product_id":"east-end-gram-flour-1kg","title":"East End Gram Flour 1kg","description":"\u003cp\u003e\u003cstrong\u003eEast End Gram Flour 1kg Your South Asian Kitchen Staple\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your everyday cooking with this finely milled gram flour — a cornerstone ingredient across South Asian, Middle Eastern, and beyond. Ground from 100% pure chana dal (yellow gram), it delivers a subtly nutty, earthy flavour and a silky-smooth texture that transforms batters, doughs, and sauces alike. Whether you're whipping up crispy golden pakoras, fragrant onion bhajis, indulgent halwa, or laddoos, this flour is your go-to for both savoury and sweet creations. It also makes an excellent gluten-free thickening agent for soups, curries, and gravies. The generous 1kg pack ensures you always have enough on hand for batch cooking or everyday family meals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure, Nutty, and Incredibly Versatile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFinely milled from 100% pure chana dal (yellow gram) for authentic flavour\u003c\/li\u003e\n\u003cli\u003eSubtly nutty, earthy taste with a light, smooth texture\u003c\/li\u003e\n\u003cli\u003ePerfect for pakoras, bhajis, laddoos, halwa, batters, and more\u003c\/li\u003e\n\u003cli\u003eNaturally gluten-free and suitable for vegetarians\u003c\/li\u003e\n\u003cli\u003eGenerous 1kg pack ideal for regular home cooking and batch recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose East End\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEast End Foods is one of the UK's most trusted names in authentic South Asian groceries, delivering consistent quality that home cooks and caterers rely on day after day. Their gram flour is renowned for its fine, lump-free consistency, ensuring smooth batters and perfect results every time — whether you're making a casual weeknight curry or a celebratory feast. Widely available across the UK, it's a dependable, great-value essential that never compromises on purity or taste.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003cbr\u003ePacked in the UK using Non-EU Product\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003cbr\u003eGram Flour (Yellow Gram)\u003c\/p\u003e","brand":"East End","offers":[{"title":"Default Title","offer_id":54552070783317,"sku":"MF-EAST-END-GRAM-FLOUR-1KG-1PK","price":2.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/8483\/3621\/files\/MF-EAST-END-GRAM-FLOUR-1KG-1PK.jpg?v=1786766014","url":"https:\/\/thehappyfoodshop.com\/products\/east-end-gram-flour-1kg","provider":"The Happy Food Shop","version":"1.0","type":"link"}